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Link Building Process
Link Building is the process by which you get incoming links to a website. A Link Building campaign is initiated to get incoming links to a website from other websites. The whole purpose behind link building or link development is to improve the link popularity of a website, or to improve the number of incoming links to a website.
The importance of Link Popularity
Link popularity has gained a lot of importance as it plays a very important role in the way Search Engines rank websites. Every website needs incoming links to increase its prominence on the Search Engines. The more popular a website is, the more users and traffic will come to it.
We follow a 4 step link building process for improving link popularity of any website. The four step process is outlined below.
Project AnalysisThe first step for any link building campaign is to do a thorough project analysis. This includes the following:
- Review of the website content
- Review of current position on Search Engines
- Review of current link popularity of the website
- Review of Competitor websites
- Analysis of back links to competitor websites
- Identifying the number of links required for the website
These steps help us identify the current position of the website and what we need to do in order to compete on the Search Engines. Statistics and figures collected in this step of the link building process also help to serve as a benchmark to compare the website progress later on.
Project Analysis helps us to identify our goals and set targets for the link building campaign.
Research and PreparationThe second step of our process involves Keyword Research and preparation of Anchor Texts, Link Texts and Link Descriptions which we will use to carry out the link building campaign. We also compile a list of web directories and themed websites which need to be contacted for the links campaign. The steps for research and preparation are listed below:
- Keyword Research
- Identification of Landing Pages
- Anchor Texts and Link Text creation
- Finding Quality Link Partner websites
- Finding web directories for submission
Based on Keyword Research, several different link texts and link descriptions are made to be used for the different landing pages of the website. Once we have the contact details and anchor texts ready, we then compile a list of web directories where the website will be submitted and also find quality websites who will be contacted for adding links on their websites.
Before the website submission, we prepare the link texts and descriptions based on keyword research.
Links DevelopmentOnce we complete our research and preparation, we are ready to start the Links Development process. This involves directory submissions and contacting the link partners to finalize the deal for putting a link to our clients' website on their web page. The website owners are requested to use the provided link text and description on their websites.
Different methods are carried out to get links:
- General Web Directory Submissions
- Niche Web Directory Submissions
- Contacting Themed Websites
- Submission to Social Media and Bookmark Sites
- Article writing and submission
- Press Releases
- Link Baiting
We carry out the links development process on an on-going basis to get links for our clients regularly. Any old or broken links coming to a client website from other websites are also checked and in some cases the website owners are contacted to correct the link or improve it.
We will never contact any FFA (Free For All) website to put a link to your website.
Reporting & MonitoringEvery month we check the incoming links and compile a report of the links collected for our client websites and update them about it. We also carry out regular maintenance of links for our clients to keep track of links that might have been removed by the partner websites.
The website is re-submitted to web directories which may not have approved the link the first time it was submitted. Also, since new web directories are added to the web every day, we also submit your website to new directories regularly.
Reporting also involves checking the improvement in rankings of the Website on the Search Engines. We send regular ranking reports to clients on a monthly basis.
Old, broken and removed links need to be replaced with new links to maintain rankings on the search engines and to stay up with the competition.
Link Building is an integral part of any Search Engine Optimization campaign. We make sure that we get links from themed and high quality websites, which have high Google Page Rank and are indexed on major Search Engines including Google, Yahoo and MSN.
For more information about our Link Building Services, please feel free to email us at info@etrix.ie or call us at +353 1 4100637
